“The Modern Luxe Woman” Age Range: 30–60 Income Level: $75K–$250K+ (or partnered with HNW lifestyle) Career Status: Professionals, executives, entrepreneurs, creatives, or women in transitional life stages (divorce, elevation, reinvention) Lifestyle Focus: Self-care, travel, fashion, home design, spiritual/emotional wellness, luxury experiences Style Preference: Feminine, sophisticated, curated—mix of designer and elevated essentials Values: Confidence, independence, beauty with substance, elegance, authenticity Digital Habits: Follows aspirational influencers for tips, product recs, lifestyle inspiration; heavy users of Instagram, Pinterest, YouTube Shopping Habits: Buys luxury and boutique brands online; open to splurging on quality Emotional Drivers: Empowerment, exclusivity, elevation, being seen “The Sophisticated Modern Gentleman” Age Range: 30–60 Gender: Male Income Bracket: $150K+ annual income (or HNW/high-net-worth) Occupation: Senior executive, entrepreneur, investor, consultant, or creative professional Lifestyle Priorities: Style, travel, wellness, fine dining, personal development, exclusive experiences Style Preference: Tailored, timeless, and elevated with occasional modern flair Values: Quality over quantity, legacy, privacy, health-conscious, cultural relevance Tech Usage: Active on Instagram, LinkedIn, and YouTube for lifestyle and investment content Brand Affinities: Tom Ford, Brunello Cucinelli, Montblanc, Omega, Soho House, Four Seasons, Esquire

GO3 Vodka – Featured in a branded cocktail experience, highlighting Dyson’s mixology style and lifestyle integration. Event hosts & luxury venues like House of Merci – Participated in or co-hosted influencer-focused events that align with high-end fashion and hospitality experiences. Zoskin Health Products highlighting luxury grooming routines. Caviar by DNHG premium curations