Our platform is dedicated to pet-friendly travel and lifestyle. Together with my cat, Kurri, I document adventure cat travel across Europe and beyond — accommodations, destinations, experiences, and everything that makes traveling with a pet safe and possible. Our audience consists of pet owners, travel enthusiasts, and animal lovers who actively seek recommendations for safe, comfortable, and welcoming places to visit with their pets. Over the past 30 days, our content reached 680,000 accounts, accruing 1.4 million Reel views and achieving a 7.07% engagement rate. Despite an Instagram following of 9,500, 97% of our reach comes from non-followers, and our affiliate conversion rate is 6.58% — well above the 1–3% industry average.