Our audience is primarily women between 18–34 who love dogs, lifestyle content, fashion, travel, and aesthetically curated social media. Many are pet parents themselves or aspiring dog owners who enjoy following Edna’s day-to-day life, outfits, travel adventures, and recommendations for pet-friendly products and places. Our followers are highly engaged with relatable city lifestyle content, cute and entertaining reels, pet fashion, dog accessories, cafes, beauty/lifestyle moments, and luxury experiences that still feel authentic and approachable. Because Edna is small, expressive, and very personality-driven, our audience strongly connects with her content and regularly engages through comments, shares, and story interactions. We also attract viewers interested in: * Pet-friendly travel and hotels * Dog fashion and accessories * Lifestyle and beauty brands * Cafes and restaurants * Home and decor products * Wellness and self-care * Viral short-form content Edna’s content has generated over 3.7 million views in the last 90 days across Instagram, helping brands gain strong visibility, engagement, and shareable content.

We’ve collaborated with a mix of pet, lifestyle, hospitality, and local businesses through sponsored content, gifted partnerships, event invitations, and creator campaigns. Our collaborations focus on authentic storytelling and visually engaging content that aligns naturally with Edna’s audience and brand aesthetic. We are especially interested in working with: * Pet brands and accessories * Luxury and boutique hotels * Airlines and travel brands * Luggage and travel accessories * Cafes and restaurants * Fashion and lifestyle brands * Beauty and wellness companies * Home and decor brands * Toronto-based businesses and experiences Our content performs especially well in short-form video formats like Instagram Reels, where we create engaging, personality-driven content designed to feel organic while still delivering strong brand visibility.