I'm Ella, a UK-based lifestyle and motherhood creator who shares calm, honest content centred on real life as a first-time mum. My content focuses on storytelling, everyday routines and the products I genuinely use — from skincare and self-care to baby essentials and home. I create natural, relatable UGC that feels like a trusted recommendation rather than an ad. My style is soft, minimal and chatty, designed to build connection and long-term trust with a predominantly female audience aged 18–34. I specialise in: * Skincare & beauty (authentic routines, product-first storytelling) * Motherhood & baby (real-life use, problem/solution content) * Lifestyle & home (slow living, cosy routines, organisation)