Mum of 3 | Lifestyle & Beauty Creator
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Ellie Lovitt Mum of 3 | Lifestyle & Beauty Creator
Ellie Lovitt | Melbourne, VIC, Australia
I’m a Melbourne-based lifestyle, beauty, and family content creator and mum of three. I create authentic, relatable short-form content focused on mum life, beauty routines, home styling, and everyday family moments, without showing my children on social media. My content centres around a parent’s perspective rather than child-focused imagery.
My audience is primarily women aged 18–34, many of whom are mums or mums-to-be, who value honest reviews, real-life content, and practical product recommendations. I specialise in organic UGC and influencer content that feels natural, trustworthy, and conversion-focused.
Packages
1 TikTok Story
$400
1 TikTok Video
$1,500
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews ·
4.9
Brand
December 2023
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Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
FAQ
What brands have you worked with?
MCoBeauty, Photowall, Lifely, Princess Polly, Petal & Pup, Baby Bunting, Big W, GeorgieMane, Nuby Australia, Annabel Karmel, ECOVACS, Nodiee, ByMaay, B2C Furniture & so many more.
Who is your audience?
Mostly women aged about 18 to 34 in Australia, and they’re there for mum content, postpartum stuff, home makeovers, and lifestyle bits.
$400
or
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$400
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