My audience is primarily women in their mid-20s to mid-40s who are interested in personal growth, relationships, and improving how they communicate and show up in their everyday lives. Many of them are in a season where they want more for themselves and they’re drawn to content that feels relatable, practical, and emotionally honest. I also have a portion of my audience who are entrepreneurs, coaches, and professionals who want to better understand people and use that insight in their work, especially when it comes to communication and leadership. I also have a strong local following in and around Lancaster, with people who engage with my content and are interested in local events, workshops, and opportunities to connect in person.

I’ve created sponsored and lifestyle-integrated content for brands like Xfinity, Olive and June, and more. I've also partnered with travel agencies and experience-based partnerships where I share real, day-to-day moments with my audience.