Primary Audience: Millennial Moms (ages 28–42) • Stay-at-home or working moms with toddlers or young kids • Looking for real-life parenting tips, family-friendly places to go, toy/activity recommendations, and inspiration • Interested in fun but manageable crafts, easy baking, and ways to entertain their kids • May be drawn to the aesthetic/energy of a redhead family and your “witchy touch” (it’s unique and memorable!) Secondary Audience: Local San Diego Parents • Actively searching for places to eat, explore, or entertain kids around San Diego • Curious about firsthand experiences before going somewhere themselves