We are mallam, a travel and lifestyle creator duo based in Barcelona, founded by Fer and Cris — two Mexicans exploring Europe beyond the typical tourist routes. Our content is built around a very specific type of traveler: people who don't just want to visit a destination — they want to experience it intensely. Our audience is mainly young adults from Mexico, Latin America, and Spain who are willing to invest in meaningful travel experiences, aesthetic stays, hidden destinations, adventure, and curated recommendations. What makes mallam different is the balance between: * cinematic, premium visuals * authentic storytelling * physically active travel * aspirational lifestyle content