Tiki Pets, Vita Coco, Native Pet, Blue Dragon, Heyday Canning Co., Chillhouse

Our audience is mostly women in their 20s to 30s who like content that feels real, relatable, and easy to connect with. They’re the kind of people who are online every day, especially on TikTok and Instagram, and they respond best to content that feels natural and honest instead of overly polished or salesy. A lot of them are interested in lifestyle, beauty, wellness, food, home, and pet-related content, so they tend to connect with everyday routines, simple product finds, and recommendations that feel like they’re coming from a friend. We also create with a modern consumer in mind, someone who likes discovering products through authentic short-form content and wants to see how something actually fits into real life before buying. Our audience connects most with content that is warm, visually appealing, and genuinely useful, whether that’s a skincare product, a snack, a household item, or something for pets. Overall, I’d describe my audience as engaged, trend-aware, and drawn to creators who feel approachable and trustworthy.