My audience is primarily Swedish and Nordic consumers aged 20–40 who follow my TikTok brand Gynder. They are engaged, purchase-ready followers interested in lifestyle, health and wellness, supplements, fitness, skincare, home products, tech, gadgets, and SaaS tools. The audience skews toward young professionals, entrepreneurs, and everyday consumers who trust authentic creator content over traditional ads. Gender split is roughly balanced with a slight male lean. While my organic following is Nordic, the UGC content I produce is designed to perform for international DTC and e-commerce brands running paid ads on TikTok, Instagram Reels, and Meta, so my delivered videos are suitable for global campaigns in both Swedish and English.

I have produced UGC and short-form video ads for a range of Nordic and international DTC brands across multiple verticals. Recent and ongoing collaborations include Solskyddscenter (outdoor and sun protection, Sweden), a premium peptides and supplements brand (100+ videos delivered), and several e-commerce brands in skincare, home goods, and SaaS. I also run my own brand, fynder, on TikTok, where I apply the same content strategy I deliver for clients. Through my agency Norrland Media, I work with Swedish DTC brands on recurring monthly UGC packages. NDAs in place for several clients, full portfolio and references available on request.