fitness content, lifestyle
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Gavin McCoy fitness content, lifestyle
Gavin McCoy | Perth, WA, Australia
I’m a fitness- and performance-focused UGC creator creating high-energy, authentic content for fitness, sports, wellness, grooming, nutrition, and lifestyle brands.
My content is built around real training, athletic performance, and an active lifestyle, making products feel naturally integrated rather than like traditional advertisements. I create Reels, TikToks, product demonstrations, talking-to-camera videos, voiceovers, educational content, testimonials, unboxings, and problem-solution-style videos.
My strength is combining professional fitness knowledge with relatable creator-style storytelling, giving brands content that feels organic while still being designed to grab attention, build trust, and drive action.
My content style:
🏋️ Fitness & performance
⚡ High-energy athletic content
Packages
All
Instagram
TikTok
1 Instagram Story
$50
1 Instagram Reel
$350
1 TikTok Video
$150
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews ·
4.9
Brand
December 2023
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Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
FAQ
Who is your audience?
“My audience is predominantly 18–35-year-old fitness-focused men and women who are interested in training, performance, health, lifestyle and discovering products that improve their everyday routine.”
What brands have you worked with?
Poin T Go, Adidas, EHP labs, Bells of Steel, Urbane Mess, L’Oréal
$50
or
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$50
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