I have worked with interior and home wear brands like ToppsTiles, Lick, Rustoleum & Yale as well as motherhood and design led lifestyle brands like Kinfill, Grind, Estrid & Bibs.

My content spans two key areas: motherhood, where I create relatable, real-life storytelling around modern parenting, wellness, and daily routines as a new mum; and interiors, where I showcase beautifully styled, design-led home spaces that provide an aspirational yet authentic backdrop for lifestyle and product content. My core audience is primarily women, especially new and expecting mums, who are navigating early motherhood and looking for realistic but aspirational support in their daily routines. They’re interested in wellness, self-care, and products that genuinely make life easier or feel better, rather than overly polished or unrealistic content. Alongside that, i also attract lifestyle-conscious women who care about home aesthetics, interior inspiration, and creating a calm, beautiful environment while balancing busy family life. They tend to engage with content that feels warm, relatable, and visually elevated, especially anything that blends home, routine, and wellbeing.