Real-life mum content, soft glow-ups, wellness, and honest UGC
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Hayley Black Real-life mum content, soft glow-ups, wellness, and honest UGC
Hayley Black | Milton Keynes, BKM, United Kingdom
Hi, I’m Hayley, a UK-based UGC creator and mum sharing real-life wellness, lifestyle and soft glow-up content for women in the messy middle, usually with a cold coffee in hand. I’m a chronically ill mum on a healing journey creating natural, relatable videos around gentle routines, skincare, TikTok Shop products and calm lifestyle moments that feel real, not staged, and resonate with tired-but-hopeful women navigating motherhood, burnout and everyday life.
Packages
All
TikTok
UGC
1 TikTok Story
$50
1 TikTok Video (45 Seconds)
$100
1 UGC Product Photo
$50
1 UGC Photo Ad
$50
1 UGC Testimonial/Review (45 Seconds)
$100
1 UGC Unboxing (45 Seconds)
$100
1 UGC Product Video (45 Seconds)
$120
1 UGC Video Ad (45 Seconds)
$120
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews ·
4.9
Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.2m across the globe.
Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.2m across the globe.
FAQ
What brands have you worked with?
Free Soul
Vidrate
Andrex
Rydale
Feliway
Halara
Wow
Perfect Ted
Wellgard
Trip
Swan
Nuovva
Yass Clean
Narae
TikTok shop
Who is your audience?
My audience is primarily women aged 28–45, with a strong focus on mums navigating burnout and the demands of everyday life. They are drawn to gentle wellness routines, comfortable and easy style, realistic self-care, and authentic lifestyle content that prioritises balance over perfection.
They value honest product recommendations, soft glow-up journeys, and content that reflects real life. From slow healing days to small everyday wins.
$50
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$50
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