My audience is primarily women in their late 20s to 40s who are looking for more freedom, adventure and meaning in their lives. They’re interested in solo travel, starting over, working remotely, creativity, wellness, sustainability, ethical travel, animals, nature and personal growth. They’re people who may be questioning the traditional idea of what success looks like and want to create a life that feels more aligned with who they are. I’m particularly interested in connecting with people who are curious, socially conscious and adventurous. My content is about more than simply showcasing products; it’s about sharing experiences, telling stories and exploring how something can make you feel. Whether that’s the excitement of discovering somewhere new, the freedom of working while travelling, finding confidence after starting over, or discovering a product that genuinely makes life easier, I want my content to feel relatable and authentic. From a brand perspective, I’m particularly suited to lifestyle brands across travel, wellness, sustainability, technology, vegan products, wildlife and experiences. I want to work with brands that have something meaningful to say and are looking for content that feels human rather than overly polished or sales-focused. What makes my audience and positioning particularly valuable is the combination of my lifestyle and professional experience. I’m not just a UGC creator; I have over 15 years of experience in PR, communications and storytelling. I understand how to create content that captures attention, builds trust and gives people a reason to care about a brand. Ultimately, my audience is made up of people who want to feel something from the content they consume, inspired, curious, empowered, entertained or excited to try something new. That’s also how I approach UGC: I don’t just want to show people the product. I want to show them the feeling, experience or story behind it.

FLOWN, FasTreat, Ablepreneurs Day, Rhyme, Tock, Watsons Beauty, Sozo.