Healthy recipe developer and nutrition expert
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Hayley Richards Healthy recipe developer and nutrition expert
Hayley Richards | Seacliff, SA, Australia
0.0k Followers
I'm Hayley, a passionate plant-based nutritionist and dedicated solo mum, crafting relatable content focused on nourishing meals, family dynamics, and holistic wellness. I create authentic user-generated content (UGC) that resonates with busy parents, featuring simple yet delicious recipes, inventive lunchbox ideas, and products designed to enhance families' well-being. I connect with fellow mums who prioritize healthy, practical choices seamlessly integrated into daily routines. I'm eager to collaborate with brands in the food, wellness, home, and family-oriented sectors to promote products that make family life easier and healthier.
Packages
1 UGC Photo Ad
$65
1 UGC Testimonial/Review (45 Seconds)
$120
1 UGC Unboxing (45 Seconds)
$120
1 UGC Product Video (30 Minutes)
$200
1 UGC Video Ad (45 Seconds)
$250
1 UGC Tutorial (45 Seconds)
$250
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Analytics
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Instagram
TikTok
YouTube
1.5M
Followers
250k
Average Views
5.0%
Engagement
Audience Location
Audience Age
Audience Gender
Portfolio
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5 Reviews · 
4.9
4.9
Brand
December 2023
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Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 930,000 across the globe.
FAQ
Who is your audience?
My audience is primarily women (25–45), many of whom are mothers or health-conscious individuals looking to create a healthier lifestyle for themselves and their families. They are interested in plant-based nutrition, simple nourishing recipes, gut health, hormone balance, and low-tox living.
A large portion of my audience are busy mums who value convenience, but don’t want to compromise on health. They are highly engaged with content that feels relatable, achievable, and grounded in real life — especially around family-friendly meals, lunchbox ideas, and everyday wellness routines.
They also align strongly with brands that prioritise quality ingredients, sustainability, and products that support overall wellbeing.
What brands have you worked with?
I’ve worked with a range of health, wellness, and lifestyle brands across food, supplements, and family-focused products, including:
Happy Way, Vitamix, Emma Sleep, Little Nation, The Golden Mother, i’m Nutrients, Noshu, Urban Brew, Amperna, Earths Water, Muscle Mat, Vuly and Well & Good.
I’ve also collaborated with over 30+ brands, creating high-performing UGC and recipe-based content designed for both organic and paid use.
$65
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