My audience is primarily women ages 30–55, including working professionals, moms, wellness enthusiasts, and homeowners who value practical recommendations and authentic product experiences. I create relatable lifestyle content centered around wellness, beauty, home, technology, productivity, pets, and everyday routines. My content is designed to feel natural, trustworthy, and educational while helping brands connect with real consumers.

I’m currently building my UGC portfolio with original content across wellness, beauty, technology, pet, home, and lifestyle categories. My portfolio includes spec content created for products such as Ruffwear, Pranamat, and Jade Leaf Matcha, demonstrating my ability to produce authentic, brand-ready creative. In my full-time role as a Senior Director of Digital Strategy, I lead digital strategy for a global commercial real estate company, overseeing paid media, SEO, AEO (Answer Engine Optimization), content strategy, analytics, and creative performance. That experience gives me a unique perspective on what makes content perform across social, search, AI platforms, and paid advertising, allowing me to create authentic content that’s built to engage and convert.