I'm Malith, an Amsterdam-based food and lifestyle creator behind @heymalith. I create short-form videos (Instagram Reels and TikTok) focused on restaurant discovery, new openings, and hidden gems in Amsterdam. My content combines authentic reactions and striking food visuals to generate views and drive real visitors. I regularly collaborate with well-known Dutch creators and appear in cross-platform content, increasing overall exposure for the venue. Over the past 30 days, my content reached more than 1.3 million viewers, with typical food videos receiving 30K-150K organic views on Instagram and often doubling those numbers on TikTok. My audience is primarily based in the Netherlands, especially the Amsterdam area, and consists of people actively looking for places to eat, brunch, or go out.