Hire User Generated Content (UGC) Creators
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How do I hire user-generated content (UGC) creators?
Hiring user-generated content (UGC) creators is an increasingly popular way to create natural-feeling and engaging content that resonates with an audience. Leveraging UGC enables you to use social proof to promote a brand, product, or service. However, it’s important to know the right steps to take in order to find the right UGC creators and ensure that the campaigns are successful. Here are the main steps to finding, hiring, and managing UGC creators:
1. Define the goals
Before hiring a user-generated content creator, it’s important to consider what you want to achieve with the content and what type of content you’d like them to create. Are you looking to increase brand awareness, promote a product, or engage with customers? Your goal will define the type of content you receive from the UGC creator that you decide to hire.
2. Research potential candidates
Once you’ve defined your goals, it’s time to search for user-generated content creators who are familiar with your industry and will resonate with your brand and product. Don’t be afraid to consider influencers as candidates for UGC creation as well. While we don’t care about leveraging the influencer’s audience, the fact that they have built up an audience in your respective niche shows that they understand the niche well.
When researching UGC creators to hire, another key aspect to consider is the quality of the UGC creator’s content. You should look at previous collaborations done by the UGC creator and see if you like their content style, this will avoid disappointment down the road.
3. Outline the job requirements
Create a detailed job description that outlines the expectations and details of the job. Include the topics that you’d like the creator to focus on, the platforms you’d like them to use, and the frequency of content creation.
Typically, you would want to include all of this information in a central campaign brief that can be shared amongst all of the UGC influencers or content creators included in your campaign.
4. Reach out to potential candidates
Send a custom offer or place an order with the UGC creator on Collabstr. At this point, you can also include a link to your campaign brief, or send it as an attachment via the instant chat feature.
You’ll want to make sure you are clear about any timelines so that you can filter out creators that are not able to deliver by your specified timeline.
5. Evaluate the candidates
It’s very likely that not every creator that you reach out to is going to want to accept your offer or be a part of your campaign. That being said, at this point, you should have a good pool of UGC creators or influencers that have reviewed your campaign requirements and confirmed that they would be interested in collaborating with you.
6. Negotiate and finalize the contract
Negotiate the terms of the contract, such as the duration, payment structure, and any other details. Outline the specific deliverables and the expectations for each piece of content.
When using Collabstr, you do not need to worry about the transfer of funds and protecting your money because the payment is put into escrow until the order with the UGC creator is marked as complete. This ensures that your money is safe during the transaction.
7. Monitor and manage the campaigns
Monitor the user-generated content campaigns to ensure they’re meeting your expectations. Stay engaged in the creation process and ensure that you are there to provide feedback to the creator when necessary. You don’t want to have to micro-manage the creator, but at the same time, you should be hands-on with the process from beginning to end.