High-Octane Racing and Motorsports Content Creator

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John Leonard High-Octane Racing and Motorsports Content Creator

John Leonard | Milton, FL, United States

0.0k Followers

Dirt racing runs in the blood here. Hunt The Front is a grassroots motorsports brand built around the Joiner family and driver Joseph Joiner, and we’ve turned raw, unfiltered access into a following of 159,000+ YouTube subscribers and 78 million lifetime views by showing the real side of Dirt Late Model racing: wins, losses, late nights in the shop, and everything in between. Beyond YouTube, we run Hunt The Front TV, a subscription streaming platform covering the HTF Super Dirt Series, and we own Southern Raceway, a 3/8-mile dirt track in Milton, FL, which is also the family’s childhood home track. This gives us reach across video content, live events, and a physical venue under one brand and one loyal, recommendation-driven audience. We’re looking for partners who want authentic integration into mo

Packages

All

Instagram

YouTube

1 Instagram Photo Feed Post

$100

Environmental shot of product with the race team or at track. Tag bra…See More

1 Instagram Reel (60 Seconds)

$200

60 second reel of the product with the race team or at track. Tag the…See More

5 YouTube Videos

$2,000

5, 15-30 outro mention/end card. Product mention, and link in descrip…See More

5 YouTube Videos

$2,750

Five pre-roll videos with brand mention, product display, and link in…See More

1 YouTube Video (5 Minutes)

$6,000

Dedicated five minute video featuring the product in use. Top link in…See More

5 YouTube Videos (90 Seconds)

$6,000

5, 90 second mid-roll videos with product mention, product display, l…See More

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Analytics

1.5M

Followers

250k

Avg. Reels views

Audience Location

United States 60%

United Kingdom 20%

Brazil 10%

Other 10%

Audience Age

By age group

16%

13–17

62%

18–24

18%

25–34

35–44

45–64

Audience Gender

Distribution of their Instagram audience.

Female 70%
Male 30%

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Portfolio

5 Reviews ·

4.9

Communication

Timeliness

Satisfaction

Brand

December 2023

Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.

Brand

December 2023

Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.

FAQ

Who is your audience?

Our audience is grassroots motorsports fans, mostly 25-54, concentrated in the Southeast US, who follow Dirt Late Model racing the way other fans follow their favorite pro team. They fall into a few core groups: lifelong dirt racing diehards who’ve followed the sport for decades, fans drawn in by the Joiner family story and behind-the-scenes access, and racing families who watch together and bring their kids to the track. They’re loyal and recommendation-driven: they buy what we endorse, subscribe to watch races live, and show up in person at Southern Raceway. This isn’t a casual scroll-past audience. They engage, comment, and stick around because they feel like part of the family.

What brands have you worked with?

Brunt Workwear, Kuboto Tractors, Horsepower Hydration

$100

Environmental shot of product with the race team or at track. Tag brand in the caption.

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How does it work?

$100

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