My audience is primarily made up of highly engaged Gen Z and young millennial viewers (ages 16–30) who are deeply interested in gaming, livestream culture, and fast-paced digital content. They actively participate in live chats, respond to polls, and engage with on-stream challenges, making them more interactive than passive viewers. A large portion of my audience consumes content on TikTok Live and YouTube Live, where high-energy and real-time engagement drives retention. My viewers are: • Gamers and competitive players • Fans of viral and high-skill gameplay • Highly responsive to live recommendations and shoutouts • Active across multiple platforms (TikTok, YouTube, Twitch, Kick) Because of the live nature of my content, my audience tends to trust real-time reactions and demonstrations more than traditional ads, making them more likely to engage with brands organically during streams.

I’ve worked with emerging and growth-stage brands within the gaming and creator space, focusing on authentic integrations that align with my live content style. Recent collaborations include: • Gaming hardware and peripheral brands • Content creator-focused tools and platforms • Early-stage digital products and apps I prioritise partnerships that feel natural within my livestreams, ensuring strong audience engagement rather than forced promotion. I’m currently expanding into larger-scale collaborations across gaming, tech, and streaming-related brands.