Authentic UGC · Midlife · Family · London · Wellness & Fashion
ShareSave
1/8
Show All Photos
Ieva Ball Authentic UGC · Midlife · Family · London · Wellness & Fashion
Ieva Ball | London, LND, United Kingdom
0.0k Followers
London-based UGC creator, mum of one, and proud Labradoodle owner. I create authentic, cinematic content for wellness, fashion, family, gluten-free food, and pet brands—real life documented with honesty and a professional photography eye. My TikTok hit 633K views in just 5 months with ~10% engagement. My audience is 77% female, 79.6% UK-based, and the core age is 35–54—exactly who lifestyle brands want to reach. I work in talking-head reviews, lifestyle integrations, mum-daughter formats, and product flat lays. My daughter Grace and Labradoodle Ruby appear regularly. No scripts. No filters. Just real.
Packages
All
TikTok
UGC
1 TikTok Story
$50
1 TikTok Video
$100
1 TikTok Live
$200
1 UGC Photo Ad
$50
1 UGC Product Photo
$50
1 UGC Testimonial/Review
$100
1 UGC Unboxing
$100
1 UGC Blog
$100
1 UGC Tutorial
$100
1 UGC Product Video
$115
1 UGC Video Ad
$150
Negotiate a Package
Tailor a collaboration to your needs: propose custom terms, pricing, or requirements.
Analytics
Create a free account to unlock analytics for 1.3m+ creators
1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
We’re gathering data for this user’s TikTok. Please try again later.
We’re gathering data for this user’s YouTube. Please try again later.
Portfolio
Create a free account to unlock reviews for 1.3m+ creators
5 Reviews · 
4.9
4.9
Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
FAQ
Who is your audience?
UK women in midlife. On TikTok and Instagram (@almost.50.london) I have 10.4K followers and 1.3M views - 76% UK, 77% female, 58% aged 35-54. They're women rethinking work, money, health and identity in their 40s and 50s: practical, sceptical of hype, and they buy from people who sound like them.
I'm 47, based in East London, with 20 years in corporate finance, so I speak naturally about money, wellness, beauty and home products for this age group. On camera I'm warm, plain-speaking and relatable, never salesy. I'm also a photographer, so my light and framing are considered and I can add stills.
What brands have you worked with?
I've created UGC for Tally, Goldn, Tipaw, VitalPaws, Ultra Bee Health, Water2 and Prep Kitchen. Formats include talking-head testimonials, unboxings, product demos, voiceover and lifestyle B-roll, plus stills on request. Portfolio: ievaball-ugcportfolio.netlify.app
$50
or
Negotiate a Package
How does it work?$50
Can't find what you need?
Negotiate a Package
