Collabstr | Instagram Influencer Price Calculator
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Instagram Influencer Price Calculator

Calculate how much you should charge or pay for sponsored content on Instagram based on 150,000+ influencer rates

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How many followers?

* Instagram Influencers on average charge $415 for a sponsorship

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How Our Instagram Influencer Pricing Calculator Works

We use over 150,000 data points and pricing examples to calculate Instagram Influencer rates

Influencer posing

Finds Similar Influencers

We take into account your platform, niche, and follower range to find similar influencers.
Influencer posing

Runs Calculations

We source real pricing data from over 100,000 influencers on our marketplace.
Influencer posing

Calculates Average Price

View the average rate for your specific platform, niche, and follower range.

What Similar Influencers Are Charging

See what Instagram influencers charge for sponsored content

instagram  creator Braie  being photographed
San Antonio, TX, US

Sports And Lifestyle Creator

instagram  creator Kalen Graf being photographed
Kalen Graf
Saint Paul, MN, US

Travel Enthusiast

instagram  creator Sydney Ying being photographed
Sydney Ying
Houston, TX, US

Professional Dancer, Student, Content Creator

instagram  creator Brianna Astleford being photographed
Brianna Astleford
Phoenix, AZ, US

Dance Content Creator & Lifestyle Photographer

How much do Instagram influencers charge for a sponsorship or brand deal in 2023?

On average, Instagram influencers charge $415 for a sponsored post on their social media in 2023.

How much money should I charge as an Instagram influencer in 2023?

There are a few things you should take into consideration when deciding how to price brand deals and sponsorships on Instagram.
  • Platform: Different platforms have different pricing brackets. For example, YouTube sponsorships tend to cost more than TikTok sponsorships. This means that your price may not be the same across all platforms, and instead you should price yourself differently depending on the platform.
  • Niche: Your niche plays a big role in how you will be able to price your sponsorship and content packages. Based on our data at Collabstr, content creators in the financial space tend to fetch more per sponsored post than those in the beauty or fashion niche. Use the price calculator as a guideline to see how others in your specific niche are pricing themselves.
  • Size: While size isn’t everything, it definitely plays a role in how you should price yourself; brands tend to use the size of your following as an indicator for how many people they can potentially reach. Typically, the larger and more engaged your following, the better you can price yourself.

Is this an Instagram influencer money calculator?

Yes, our Instagram influencer price calculator is the same as Instagram influencer money calculator. The benefit of our calculator is that we are the only Instagram influencer money calculator that uses live data from real influencers. Our database is continuously growing and becoming more accurate as we add more content creators to our influencer marketplace.

Can I use this calculator to determine how much to pay influencers on Instagram?

Yes, if you're wondering how much to pay influencers on Instagram then our Instagram influencer price and money calculator is a great starting point. You can use our rate calculator as a guideline for what you should pay for sponsored posts and content from influencers and creators.

Can I use this as an Instagram influencer earnings calculator?

Yes, our calculator is great for understanding how similar content creators are pricing their services. Since we use real influencer and content creator price examples, you can use our calculator to estimate your earnings as a creator or influencer. Although it may differ from person to person, it still provides a good estimate. These numbers should act as a guideline on how to price your services as an influencer or content creator, rather than a definite amount that you should charge.

Does this calculator show sponsored post prices for Instagram?

Yes, our calculator uses real data from Instagram influencers on our marketplace that are actively selling sponsored content on Instagram.

How do I pay Instagram influencers?

Once you have agreed on a price, you will have to pay Instagram influencers for their work. There are a few different ways you can go about paying Instagram influencers:
  • Collabstr (Fast, Secure) If you want to mitigate your risk, you can use an influencer marketplace like Collabstr to pay influencers and coordinate collaborations. Since influencers are not paid until the collaboration is complete, you won’t have to worry about losing your money.
  • ACH Bank Transfer (Slow, Un-secure) Bank transfers allow you to send money directly from one bank account to another with little to no fees. The downside of this method is that it requires more preliminary information than the other payment methods listed below. You will need to coordinate with the influencer to ensure you have all the necessary banking information from them to complete the transfer.
  • PayPal (Fast, Un-secure) This is a pretty straight forward payment method but it comes with more fees than a bank transfer. PayPal payments are easy to send but in the case of a dispute, it might be tough to get your money back if PayPal isn’t on your side.

How does the Instagram influencer rate calculator work?

The Instagram influencer rate calculator works by consolidating the data of over 150,000 content packages from real Instagram influencers on our influencer marketplace. Instagram influencers on Collabstr have also provided us with data around their niche, active platforms, and more. This allows us to accurately provide Instagram sponsorship pricing based on real data, rather than a generic formula.

The Instagram influencer rate calculator is meant to provide you with guidance when it comes to deciding Instagram sponsorship rates, whether you’re a Instagram influencer, or someone looking to work with Instagram influencers.

How can I calculate Instagram sponsorship prices?

Use the Instagram influencer money calculator above to get an industry average Instagram sponsorship price based on specific details like niche and platform. Next, use this Instagram sponsorship rate as a baseline rather than a firm number to go by, this is important because every Instagram influencer is different and prices may vary.

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