Collabstr | Tiktok Influencer Price Calculator
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Tiktok Influencer Price Calculator

Calculate how much you should charge or pay for sponsored content on Tiktok based on 150,000+ influencer rates

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* Tiktok Influencers on average charge $395 for a sponsorship

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How Our Tiktok Influencer Pricing Calculator Works

We use over 150,000 data points and pricing examples to calculate Tiktok Influencer rates

Influencer posing

Finds Similar Influencers

We take into account your platform, niche, and follower range to find similar influencers.
Influencer posing

Runs Calculations

We source real pricing data from over 130,000 influencers on our marketplace.
Influencer posing

Calculates Average Price

View the average rate for your specific platform, niche, and follower range.

What Similar Influencers Are Charging

See what Tiktok influencers charge for sponsored content

tiktok  creator Sofia Aguilar being photographed
Sofia Aguilar
Toronto, ON, CA

Sofia Aguilar | 6 Figure Content Creator & Market…

tiktok  creator Ndivhu M Photography being photographed
Ndivhu M Photography
Johannesburg, GT, ZA

Photography And Video Content Creator

tiktok  creator Svetlana Velet being photographed
Svetlana Velet
Tulsa, OK, US


tiktok  creator Marifel Spivey being photographed
Marifel Spivey
Lansing, KS, US

Beauty, Fashion And Lifestyle Content Creator

How much do Tiktok influencers charge for a sponsorship or brand deal in 2024?

On average, Tiktok influencers charge $395 for a sponsored post on their social media in 2024.

How much money should I charge as a Tiktok influencer in 2024?

There are a few things you should take into consideration when deciding how to price brand deals and sponsorships on Tiktok.
  • Platform: Different platforms have different pricing brackets. For example, YouTube sponsorships tend to cost more than TikTok sponsorships. This means that your price may not be the same across all platforms, and instead you should price yourself differently depending on the platform.
  • Niche: Your niche plays a big role in how you will be able to price your sponsorship and content packages. Based on our data at Collabstr, content creators in the financial space tend to fetch more per sponsored post than those in the beauty or fashion niche. Use the price calculator as a guideline to see how others in your specific niche are pricing themselves.
  • Size: While size isn’t everything, it definitely plays a role in how you should price yourself; brands tend to use the size of your following as an indicator for how many people they can potentially reach. Typically, the larger and more engaged your following, the better you can price yourself.

Is this a Tiktok influencer money calculator?

Yes, our Tiktok influencer price calculator is the same as Tiktok influencer money calculator. The benefit of our calculator is that we are the only Tiktok influencer money calculator that uses live data from real influencers. Our database is continuously growing and becoming more accurate as we add more content creators to our influencer marketplace.

Can I use this calculator to determine how much to pay influencers on Tiktok?

Yes, if you're wondering how much to pay influencers on Tiktok then our Tiktok influencer price and money calculator is a great starting point. You can use our rate calculator as a guideline for what you should pay for sponsored posts and content from influencers and creators.

Can I use this as a Tiktok influencer earnings calculator?

Yes, our calculator is great for understanding how similar content creators are pricing their services. Since we use real influencer and content creator price examples, you can use our calculator to estimate your earnings as a creator or influencer. Although it may differ from person to person, it still provides a good estimate. These numbers should act as a guideline on how to price your services as an influencer or content creator, rather than a definite amount that you should charge.

Does this calculator show sponsored post prices for Tiktok?

Yes, our calculator uses real data from Tiktok influencers on our marketplace that are actively selling sponsored content on Tiktok.

How do I pay Tiktok influencers?

Once you have agreed on a price, you will have to pay Tiktok influencers for their work. There are a few different ways you can go about paying Tiktok influencers:
  • Collabstr (Fast, Secure) If you want to mitigate your risk, you can use an influencer marketplace like Collabstr to pay influencers and coordinate collaborations. Since influencers are not paid until the collaboration is complete, you won’t have to worry about losing your money.
  • ACH Bank Transfer (Slow, Un-secure) Bank transfers allow you to send money directly from one bank account to another with little to no fees. The downside of this method is that it requires more preliminary information than the other payment methods listed below. You will need to coordinate with the influencer to ensure you have all the necessary banking information from them to complete the transfer.
  • PayPal (Fast, Un-secure) This is a pretty straight forward payment method but it comes with more fees than a bank transfer. PayPal payments are easy to send but in the case of a dispute, it might be tough to get your money back if PayPal isn’t on your side.

How does the Tiktok influencer rate calculator work?

The Tiktok influencer rate calculator works by consolidating the data of over 150,000 content packages from real Tiktok influencers on our influencer marketplace. Tiktok influencers on Collabstr have also provided us with data around their niche, active platforms, and more. This allows us to accurately provide Tiktok sponsorship pricing based on real data, rather than a generic formula.

The Tiktok influencer rate calculator is meant to provide you with guidance when it comes to deciding Tiktok sponsorship rates, whether you’re a Tiktok influencer, or someone looking to work with Tiktok influencers.

How can I calculate Tiktok sponsorship prices?

Use the Tiktok influencer money calculator above to get an industry average Tiktok sponsorship price based on specific details like niche and platform. Next, use this Tiktok sponsorship rate as a baseline rather than a firm number to go by, this is important because every Tiktok influencer is different and prices may vary.

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