My audience is primarily women between 25 and 34 years old, bilingual or Spanish-speaking, based across the US and Latin America, with the highest concentration in Mexico, Argentina, Chile, and Peru. They are middle to upper-middle class, educated, and digitally active across TikTok, Instagram, and YouTube. They are bookish, lifestyle-oriented, and drawn to slow living, cozy aesthetics, and authentic self-reflection. Many identify with the quarter-life experience: navigating their late 20s, building intentional routines, and looking for content that feels real rather than performative. They are tired of doomscrolling and actively seek out calm, safe spaces online. On TikTok I have 280K followers with strong engagement in booktok and lifestyle content. On YouTube my audience skews heavily female (75%+ women) with 7,300 subscribers, and on Instagram I reach 27K accounts monthly with a 76% female audience. This is a niche, loyal, and highly specific audience that trusts personal recommendations, which makes them ideal for brands in books, skincare, home, wellness, stationery, and cozy lifestyle products.

Available for first partnership