My audience is primarily made up of women aged 20–40 who are interested in motherhood, beauty, and balancing everyday life. A large portion are new or expecting mums who enjoy relatable, honest content about the realities of daily routines, self-care, and managing a busy lifestyle. They are highly engaged with content that feels authentic and practical—such as day-in-the-life videos, beauty routines, and behind-the-scenes of running a business while raising a child. Many of my followers are also interested in beauty treatments, skincare, and affordable ways to maintain their confidence despite a busy schedule. My audience values trust, relatability, and real-life recommendations, making them responsive to products and services that genuinely fit into a mum-friendly lifestyle, particularly in beauty, self-care, and small business support.

I’m currently open to my first brand collaborations and focused on building genuine, long-term partnerships. While I haven’t worked with brands yet, I consistently create high-quality, relatable content around motherhood, beauty, and running a salon business, and I’m excited to bring that same authenticity to brand campaigns.