1. Young Adults & Teens (16-30 years) Key Interest: They follow streetwear trends for fashion inspiration and love discovering new brands, styles, and drops. Lifestyle: Active on social media, especially Instagram, TikTok, and YouTube. Values: Authenticity, creativity, individuality, and staying ahead of trends. 2. Hypebeasts & Sneakerheads Key Interest: Streetwear enthusiasts who follow influencers for exclusive drops, collaborations, and limited-edition items. Lifestyle: Invested in collecting sneakers, streetwear collaborations, and high-end urban brands. Values: Exclusivity, brand loyalty, and subculture status. 3. Fashion Enthusiasts & Trendsetters Key Interest: Those who love mixing high fashion with casual streetwear. Lifestyle: Followers of fashion weeks, style blogs, and influencers who blend luxury with street style. Values: Innovation, aesthetic appeal, and bold fashion statements. 4. Urban Culture Followers Key Interest: Those immersed in hip-hop, skateboarding, graffiti, and other aspects of street culture. Lifestyle: Influenced by music, sports, art, and street-based subcultures. Values: Self-expression, rebellion against the mainstream, and being part of a community. 5. Athleisure Fans Key Interest: Fans of combining athletic wear with everyday street fashion. Lifestyle: People who love comfortable, yet stylish clothing they can wear both casually and actively. Values: Comfort, versatility, and functional fashion. 6. Aspiring Influencers Key Interest: Looking to learn and replicate the success of established streetwear influencers. Lifestyle: Highly active on social media and eager to build a following by staying in the loop with the latest trends. Values: Inspiration, creative growth, and networking within the streetwear community.