My audience is primarily 24+ and mostly male. My best-performing content is always the most relatable—whether it’s funny, raw, or deeply honest. Anything featuring my parents also tends to do really well because people love that dynamic. My beauty and skincare content thrives when it’s informative and tied to trending audio, covering topics like shaping eyebrows for men, filling in beard patches, and achieving a natural “no-makeup” look. I also have a fitness background as a qualified personal trainer, so my “average body gym bro” series resonated with men who don’t fit the stereotypical shredded physique but still want to feel empowered.