Walmart, Ritual, Equilibria, Grüns, Nike, Disney, Petco, and multiple wellness, CPG, and lifestyle brands across a 9-year career. Press features include the Today Show, Good Morning America, and Business Insider. I specialize in wellness, faith-based lifestyle, mom humor, and style — with affiliate partnerships on ShopMy (primary) and LTK.

My audience is 96% women, 88% US-based, ages 30–50 — the midlife woman who is done pretending everything is fine. She's navigating perimenopause, raising kids (or launching them into adulthood), prioritizing her faith, and finally putting her own wellness first. She trusts me because I say what other moms won't. She's not a passive scroller — she DMs me, saves my posts, and buys what I recommend. My content drives real action: comment triggers that generate 50+ responses, story sequences that move 2,700+ viewers, and wellness content that converts at double the rate of my style posts. She has disposable income, she makes the purchase decisions in her home, and she is deeply loyal to brands I stand behind.