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Joyce Choi | Wellness & Lifestyle Creator
Yongin, South Korea
Hi, I’m Joyce — a trilingual creator with a background in Psychology, Pilates, and storytelling. I’m an overseas Korean who spent 22 years living abroad (in New Zealand and Singapore), and I’m now back in Korea, creating content that blends emotional depth with everyday beauty.
I create lifestyle and wellness content centered around healing, self-discovery, and navigating life transitions. My videos often combine soft visuals, personal storytelling, and meaningful reflections — touching on topics like identity, mental health, and growth.
My audience is mostly women in their 20s–30s who are navigating change, healing, or living abroad. They value emotionally honest content, comforting visuals, and stories that encourages.
Packages
All
Instagram
TikTok
UGC
YouTube
1 Instagram Story
$50
1 Instagram Photo Feed Post
$50
1 Instagram Reel
$75
1 TikTok Story
$50
1 TikTok Video
$80
1 TikTok Live
$100
1 UGC Product Photo
$50
1 UGC Testimonial/Review
$100
1 UGC Unboxing
$100
1 UGC Video Ad
$150
1 UGC Product Video
$150
1 YouTube Short
$70
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4.9

Brand
December 2023
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Brand
December 2023
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FAQ
Who is your audience?
My audience is made up of women in their 20s to early 30s, particularly those who are emotionally self-aware, interested in healing, wellness, and identity, and drawn to gentle, aesthetic content that encourages reflection and personal growth. Many of them are navigating transitions — whether it’s moving abroad, changing careers, or starting over. They value brands that feel intentional, comforting, and aligned with emotional wellness, lifestyle clarity, and strength.
What brands have you worked with?
While I’m currently expanding into the UGC space, I’ve previously worked as a Marketing Executive at Heart of the City – Auckland's central business association. In this role, I created content for local businesses, campaigns, and events, with a focus on storytelling and community engagement. I bring both a creator’s eye and a marketer’s mind to every project.