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Wellness & Lifestyle Creator

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Joyce Choi Wellness & Lifestyle Creator

5.0 · 1 Review
Joyce Choi | Yongin, South Korea
5.0 · 1 Review
YouTube logo 0.0k Followers
Hi, I’m Joyce — a trilingual creator with a background in Psychology, Pilates, and storytelling. I’m an overseas Korean who spent 22 years living abroad (in New Zealand and Singapore), and I’m now back in Korea, creating content that blends emotional depth with everyday beauty. I create lifestyle and wellness content centered around healing, self-discovery, and navigating life transitions. My videos often combine soft visuals, personal storytelling, and meaningful reflections — touching on topics like identity, mental health, and growth. My audience is mostly women in their 20s–30s who are navigating change, healing, or living abroad. They value emotionally honest content, comforting visuals, and stories that encourages.

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1 UGC Product Photo
$50
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1 UGC Unboxing
$100
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1 UGC Testimonial/Review
$100
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1 UGC Product Video
$150
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1 UGC Video Ad
$150
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Analytics
Instagram logoInstagram
TikTok logoTikTok
YouTube logoYouTube
1.5M
Followers
250k
Average Views
5.0%
Engagement

Audience Location

Audience Age

Audience Gender


Portfolio

5 Reviews  ·  4.9
Communication
5
Timeliness
5
Satisfaction
5
Brand
December 2023
5
Brand left a 5 star review. Sign up now to unlock real reviews for over 910,000 across the globe.
Brand
December 2023
5
Brand left a 5 star review. Sign up now to unlock real reviews for over 910,000 across the globe.

FAQ

What brands have you worked with?

I’ve worked with CSW (Chill Study Work) to promote their online study platform, and have also worked as a Marketing Executive at Heart of the City – Auckland's central business association. In this role, I created content for local businesses, campaigns, and events, with a focus on storytelling and community engagement. I bring both a creator’s eye and a marketer’s mind to every project.

Who is your audience?

My audience is made up of women in their 20s to early 30s, particularly those who are emotionally self-aware, interested in healing, wellness, and identity, and drawn to gentle, aesthetic content that encourages reflection and personal growth. Many of them are navigating transitions — whether it’s moving abroad, changing careers, or starting over. They value brands that feel intentional, comforting, and aligned with emotional wellness, lifestyle clarity, and strength.

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