Modern Americana Lifestyle Creator | Western Style and Wellness | New England
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Kayla Crugnale Modern Americana Lifestyle Creator | Western Style and Wellness | New England
Kayla Crugnale | Boston, MA, United States
I’m Kay, a New England–based lifestyle creator living what I call Modern Americana: a western soul rooted in slow, intentional living.
What I create:
Style content spanning work, gym, casual, and occasion wear, with a signature western aesthetic—think cowboy boots, denim, leather, and clean-girl beauty. Holistic wellness content rooted in nature-first living—beef tallow, bee pollen, grounding, clean nutrition, and daily movement. Farmhouse build content documenting my dream home design from the ground up, weekly Pinterest mood boards, and day-in-the-life slow-living content.
My audience:
Women 25–45 who are building intentional lives: health-conscious, style-driven, and deeply aspirational. They trust creators who actually live the lifestyle they talk about, not just sell it.
Packages
All
Amazon
Instagram
1 Amazon Photo
$65
1 Instagram Photo Feed Post
$65
A high quality, aesthetically curated Instagram photo featuring your …See More
1 Instagram Reel (30 Seconds)
$100
A 30 second Instagram reel featuring your product integrated naturall…See More
2 Instagram Stories
$100
Two Instagram stories featuring your product in real life, everyday m…See More
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews ·
4.9
Brand
December 2023
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Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
FAQ
What brands have you worked with?
I have worked with Mara Beauty, Cowboy colostrum, Amazon and Lone River Ranch Water thus far.
Who is your audience?
Women aged 25-45 who are building intentional, health conscious lives. They are style driven, nature loving and deeply aspirational, the woman who wears cowboy boots to a client meeting, shops clean beauty, walks 10k steps daily and has a Pinterest board full of farmhouse inspo. She is not chasing trends; she is building a lifestyle. She trusts creators who actually live what they talk about and she buys into the whole world, not just the product. My audience responds strongly to holistic wellness, western aesthetic, clean living and home design content. They are highly engaged, purchase driven and loyal. 🤠
$65
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$65
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