65+ Beauty & Lifestyle Creator

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Kelly Graybill 65+ Beauty & Lifestyle Creator

Kelly Graybill | Columbia, SC, United States

0.0k Followers

I’m 65, spent 25 years running my own business, and apparently wasn’t very good at retirement. So here I am, creating UGC! I create content around beauty, skincare, lifestyle, wellness, home, and products I genuinely enjoy using. My style is conversational, polished, and sometimes a little witty. I’ve also collaborated directly with Colonial Life Arena on multiple occasions, creating lifestyle content around live events and experiences. I know what it’s like to be the customer, not just the creator. And I understand that women my age are still discovering, trying, and buying products every day. I bring real-life experience, a business owner’s perspective, and plenty of personality to the content I create. Real reviews. Smart finds. Life-tested perspective.

Packages

1 UGC Product Video

$125

One 15–30 second vertical UGC video featuring your product. Includes …See More

1 UGC Product Video (60 Seconds)

$175

One 30–60 second vertical UGC product video featuring a more detailed…See More

3 UGC Product Videos (15 Seconds)

$350

Three 15–30 second vertical UGC product videos, each featuring a diff…See More

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Analytics

1.5M

Followers

250k

Avg. Reels views

Audience Location

United States 60%

United Kingdom 20%

Brazil 10%

Other 10%

Audience Age

By age group

16%

13–17

62%

18–24

18%

25–34

35–44

45–64

Audience Gender

Distribution of their Instagram audience.

Female 70%
Male 30%

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Portfolio

5 Reviews ·

4.9

Communication

Timeliness

Satisfaction

Brand

December 2023

Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.

Brand

December 2023

Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.

FAQ

Who is your audience?

My audience is primarily women 50+ who are active, curious, and enjoy discovering new products, trends, and experiences. We're interested in beauty, skincare, wellness, lifestyle, home, and travel. We appreciate honest recommendations, practical solutions, and a little humor along the way. We know what we like, but we're certainly not afraid to try something new. We value quality, convenience, and products that genuinely enhance our everyday lives. We have purchasing power, make thoughtful buying decisions, and appreciate recommendations from someone who understands our stage of life.

What brands have you worked with?

I've worked with a variety of brands through gifted product opportunities and paid collaborations, creating authentic reviews, product demonstrations, and lifestyle content. Brands I've created content for include TYMO, Dr. Dennis Gross, DRMTLGY, Radiance Plan, Clarins, Olay, Down To Ground, Juvelook, Esther Formula, Bobbi Brown, and Blissy, among others. I've also collaborated directly with Colonial Life Arena on multiple occasions, creating content around live events and experiences. My experience spans beauty, skincare, haircare, wellness, home, and lifestyle. I bring a business owner's perspective, real-life product experience, and a conversational, relatable approach to every project.

$125

One 15–30 second vertical UGC video featuring your product. Includes a conversational product demonstration or review, natural lighting, basic editing, and one round of minor revisions. Delivered as a high-quality MP4. Paid advertising usage rights quoted separately.

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How does it work?

$125

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