My audience is primarily made up of Gen Z and young adults, usually between the ages of 15–28, who are active on TikTok and Instagram. They are interested in skincare, beauty, and lifestyle content that feels authentic, relatable, and easy to understand. They prefer real, everyday content such as skincare routines, product reviews, and “before and after” results rather than overly scripted or unrealistic advertisements. Most of my audience are students and young individuals who are either starting or building their skincare journey. They look to my content for honest recommendations, product opinions, and simple routines they can trust and apply in their own lives. Because of this, they tend to engage strongly with content that feels genuine, practical, and visually clean. In addition to my viewers, my audience also includes skincare and beauty brands that are looking for user-generated content (UGC) creators to promote their products in a natural and trustworthy way. These brands benefit from my content because I create engaging, aesthetic videos that feel like real customer experiences rather than traditional ads. This helps increase brand trust, engagement, and conversions across social media platforms. Overall, my content bridges the gap between brands and real consumers by showing products in a relatable, lifestyle-based way that builds trust and encourages purchase decisions.

I have not yet worked with any brands on paid collaborations. However, I have experience creating personal skincare content, where I produce high-quality videos showcasing my skincare routine, product usage, and results. These videos have helped me develop my skills in content creation, including storytelling, aesthetics, lighting, and editing. Through my personal content, I have built experience in creating engaging and relatable skincare videos that feel authentic and natural, similar to user-generated content that brands use for advertising. I am now looking to transition into working with skincare and beauty brands to create UGC content that helps increase product awareness, trust, and engagement.