My audience is primarily Gen Z and young millennials interested in lifestyle, fashion, beauty, wellness, entrepreneurship, business, travel, and modern Middle Eastern culture. I create relatable and authentic content that feels natural rather than overly scripted or sales-focused. My audience values honest opinions, product recommendations, trends, personal experiences, and visually engaging short-form content. I can create content in both English and Arabic, making my content suitable for brands targeting audiences in Egypt, the Middle East, and internationally. I’m especially interested in connecting with brands that want authentic, inclusive, lifestyle-driven content that can perform organically on TikTok, Instagram Reels, and other short-form platforms.

I have professional experience working across marketing, healthcare, business, and lifestyle-focused environments, giving me a strong understanding of branding, customer psychology, communication, and social media marketing. I have worked in marketing and business roles where I developed campaigns, content strategies, brand positioning, and audience-focused communications. I’m now bringing that marketing experience into UGC and creator content, helping brands create content that is not only visually engaging but also designed to drive attention, trust, and conversions.