Australian Dad, Anime & Pop Culture Influencer
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Kosta is a Top Creator
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Kosta Genaris is an Australian influencer, content creator and social media personality specialising in anime, pop culture, fatherhood, family lifestyle, gaming and entertainment content.
With more than 450,000 followers across TikTok, Instagram, YouTube and Facebook, and over half a billion video views, Kosta is one of Australia’s leading dad influencers and anime content creators. He is known for creating highly engaging TikTok videos, Instagram Reels, YouTube Shorts, comedic skits, product reviews, unboxings, family content and branded social media campaigns.
Based in Australia, Kosta works with Australian and global brands across anime, gaming, technology, entertainment, parenting, family, retail, lifestyle and consumer products. His content combines humour, storytelling, pop culture and real-life dad moments to create authentic brand collaborations that generate views, engagement and conversation.
Kosta is available for influencer marketing campaigns, sponsored TikTok videos, Instagram Reels, YouTube integrations, UGC content, product demonstrations, event coverage, brand ambassadorships and cross-platform social media collaborations.
For brands searching for an Australian TikTok influencer, anime influencer, dad influencer, family content creator, gaming creator, pop culture creator or Australian UGC creator, Kosta offers an established multi-platform audience and extensive experience creating entertaining, natural and results-focused branded content.
Packages
All
Instagram
TikTok
UGC
YouTube
1 Instagram Story
$400
1 Instagram Photo Feed Post
$1,000
1 Instagram Reel
$1,050
1 TikTok Story
$450
1 TikTok Live
$1,000
1 TikTok Video
$1,000
1 UGC Video Ad
$1,000
1 UGC Product Video
$1,000
1 UGC Product Photo
$1,000
1 YouTube Short
$1,000
1 YouTube Video
$1,500
1 YouTube Livestream
$2,500
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Analytics
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Instagram
TikTok
YouTube
1.5M
Followers
250k
Average Views
5.0%
Engagement
Audience Location
Audience Age
Audience Gender
Portfolio
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5 Reviews · 
4.9
4.9
Brand
December 2023
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Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 1.1m across the globe.
FAQ
Who is your audience?
My audience is mostly young parents and millennial dads who enjoy relatable family content, humour, and lifestyle videos. A lot of them follow me for the balance of comedy, parenting, and everyday chaos that comes with raising a toddler. Around 60% are male, and about 35% are based in Australia, with the rest spread across the US and UK. Most are aged between 20–35 years old, interested in family life, tech, and feel-good storytelling.
What brands have you worked with?
Miniso – In-Person Event
Created content for a live activation with Miniso, generating over 110,000 organic views and 4000
Star Wars / Hippo Blue – Father’s Day Campaign
Produced organic Father’s Day content showcasing Hippo Blue’s Star Wars drinkware range. Results included 14,000+ organic views, 30+ shares/saves, and 175 direct link clicks. This collaboration highlighted Kosta’s ability to align family-driven content with brand storytelling.
Global Citizen – Content Collaboration
Worked with Global Citizen to create three videos promoting sustainability and positive social action. Collectively, the campaign achieved more than 100,000 views while amplifying an important global message.
Bonds – Viral Organic Content
While not a direct collaboration, featured Bonds in an organic family video that went viral, generating over 2 million views. This highlights Kosta’s ability to naturally integrate brands into his storytelling and still deliver viral-scale reach.
Other Collaborations
Worked with brands including Belkin, Sudio, IGA, Omo, and BenQ, producing authentic and creative campaigns across tech, lifestyle, parenting, and entertainment categories.
$400
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