My audience is mostly young parents and millennial dads who enjoy relatable family content, humour, and lifestyle videos. A lot of them follow me for the balance of comedy, parenting, and everyday chaos that comes with raising a toddler. Around 60% are male, and about 35% are based in Australia, with the rest spread across the US and UK. Most are aged between 20–35 years old, interested in family life, tech, and feel-good storytelling.

Miniso – In-Person Event Created content for a live activation with Miniso, generating over 110,000 organic views and 4000 Star Wars / Hippo Blue – Father’s Day Campaign Produced organic Father’s Day content showcasing Hippo Blue’s Star Wars drinkware range. Results included 14,000+ organic views, 30+ shares/saves, and 175 direct link clicks. This collaboration highlighted Kosta’s ability to align family-driven content with brand storytelling. Global Citizen – Content Collaboration Worked with Global Citizen to create three videos promoting sustainability and positive social action. Collectively, the campaign achieved more than 100,000 views while amplifying an important global message. Bonds – Viral Organic Content While not a direct collaboration, featured Bonds in an organic family video that went viral, generating over 2 million views. This highlights Kosta’s ability to naturally integrate brands into his storytelling and still deliver viral-scale reach. Other Collaborations Worked with brands including Belkin, Sudio, IGA, Omo, and BenQ, producing authentic and creative campaigns across tech, lifestyle, parenting, and entertainment categories.