Your audience is primarily Gen Z and young millennial women who are interested in beauty, wellness, fitness, food, lifestyle, fashion, travel, and pet content. They tend to respond to content that feels warm, honest, relatable, and recommendation driven rather than overly polished or salesy. A lot of your appeal comes from being a college student and young adult figuring out routines, products, confidence, health, self care, style, and everyday life in real time. Your audience is likely to connect with realistic recommendations, affordable finds, beauty and skincare discoveries, wellness routines, body positive fitness, food and drink finds, fashion inspiration, cozy lifestyle content, and life with your golden retriever, Dug. You also bring representation as a queer, Asian American, half Japanese, first generation creator, so your content can naturally resonate with audiences who value inclusivity, multicultural perspectives, body positivity, and creators who feel genuinely human and approachable. Overall, your audience is looking for trustworthy product recommendations, everyday inspiration, and content that feels like it is coming from a friend. They are especially well suited for brands targeting young women who care about beauty, wellness, lifestyle, self expression, health, and discovering products they can realistically picture using in their own lives.

I have worked with Beauty of Joseon and Beam.