My audience is primarily Gen Z and young millennials who value authentic product recommendations, self-care, beauty, wellness, and lifestyle content. They enjoy relatable, high-quality videos that feel natural and trustworthy rather than overly produced. I create content that helps consumers discover products they can confidently incorporate into their daily routines, from skincare and makeup to wellness and home essentials.

I’ve partnered with brands across the beauty, wellness, and home categories to create authentic UGC focused on product education and engagement. My collaborations include: * Thayers – Created skincare content featuring their Rose Petal Facial Toner. * tarte Cosmetics – Produced content showcasing the Tartelette Tubing Mascara Duo. * Neuro Gum – Created lifestyle videos highlighting their energy gum and its everyday benefits. * Genimo – Produced home and lifestyle content featuring their area rug in a real home setting. I focus on creating organic, engaging videos that help brands build trust with their audience while driving product awareness and conversions.