My audience is primarily women aged 25 to 45 based in the UK, although my content also reaches a wider international audience. They are drawn to authentic, relatable content around late diagnosed autism, neurodiversity, everyday life and personal experiences. Many of my followers are autistic, ADHD or exploring their own neurodivergence, while others follow to better understand family members, friends or colleagues. My audience values honesty, authenticity and content that helps them feel seen, understood and less alone. Through storytelling, humour and real life experiences, I have built an engaged community that actively participates in conversations, shares personal experiences and connects with content on a deeper level. This makes my audience highly engaged and responsive to brands that genuinely align with their interests and values.

I am currently building my portfolio of brand partnerships and am excited to work with brands that align with my audience and values, including STND Collective. While I am new to formal brand collaborations, I have experience creating engaging content that generates meaningful conversations and strong audience interaction. My content focuses on authenticity and trust, allowing me to introduce products and services in a natural way that resonates with my community. I am particularly interested in partnering with brands within the lifestyle, wellbeing, accessibility, sensory friendly, beauty, home and personal development spaces, and would be excited to collaborate with a variety of brands as part of this journey.