My audience is made up of everyday people who value honest recommendations and real life content over polished ads. They are the kind of consumers who want to see how a product fits into normal daily life before they buy. They appreciate content that feels natural, trustworthy, and easy to relate to. A big part of my audience includes pet owners, especially dog owners, who care deeply about their animals and want the best for them. They are interested in products that support their pets’ health, happiness, comfort, and everyday care. They respond well to content that shows real products being used in a real home with real dogs, because that helps them picture the product in their own life. I also connect well with adults who are drawn to simple, practical, lifestyle based content. They are more likely to trust content that feels warm, genuine, and not overly scripted. They want to see products demonstrated in a clear and believable way so they can make confident buying decisions. Overall, my audience is people who are looking for authenticity, trust, and relatability. They are more likely to engage with content that feels personal, approachable, and grounded in everyday experience.

I’m currently building my UGC portfolio and have been creating content using products I already use in my daily life, including pet care and household items. My focus is on creating natural, relatable content that brands can use to build trust with their audience. I’m excited to start working with brands and bring this same approach to paid collaborations.