I’m Liz (LC), a Charlotte, NC-based content creator running multiple niche accounts with real engagement, not vanity metrics. My work spans sports betting commentary, dark romance and romantasy BookTok, and animal rescue advocacy, where I grew a platform to 50K+ followers and earned a President’s Volunteer Service Award. Before content creation, I spent 14+ years in corporate real estate and capital markets operations at Bank of America (BS in Business Administration/Marketing), so I bring a business mindset to every partnership: clear communication, deadlines met, and content that actually converts. My process starts with TikTok-first testing to find what resonates, then I adapt top performers across sports, books, and lifestyle content for Instagram and YouTube. My style is deadpan, understated, and built to stop the scroll without feeling like an ad. If you want a creator who treats your brand like it’s her own business, let’s talk.