Authentic Family Life and Lifestyle Inspiration
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Cassie Malik Authentic Family Life and Lifestyle Inspiration
Cassie Malik | Ottawa, ON, Canada
I'm Cassie, a dynamic lifestyle and family content creator from Ottawa, dedicated to sharing genuine stories that highlight the joys of motherhood and multicultural living. My contenI'm Cassie, a dynamic lifestyle and family content creator from Ottawa, dedicated to sharing genuine stories that highlight the joys of motherhood and multicultural living. My content blends humor and relatability, captivating audiences with entertaining cooking tutorials, playful husband/wife interactions, and real-life glimpses into our daily routines. I aim to inspire families to celebrate the beautiful chaos of life, showcasing delicious recipes and relatable moments that transform the ordinary into the extraordinary. Join me on this exciting journey as we navigate the ups and downs of family life together!
Packages
All
Instagram
TikTok
UGC
1 Instagram Story
$100
Up to 3 frames of engaging story content including swipe up links, ta…See More
1 Instagram Live
$100
1 Instagram Photo Feed Post
$100
One in-feed photo post featuring your product or brand in a natural w…See More
1 Instagram Reel
$200
High quality reel (15-45 seconds) with creative concept, filming, and…See More
1 TikTok Story
$50
1 TikTok Live
$100
1 TikTok Video
$150
15-60 second thoughtfully planned TikTok video, including creative co…See More
1 UGC Product Photo
$75
1 lifestyle photo featuring your product in a natural setting. Shot a…See More
1 UGC Unboxing
$100
Unboxing video (30–60 seconds) capturing the excitement of receiving …See More
1 UGC Photo Ad
$100
1 UGC Product Video
$150
Authentic lifestyle video (15–60 seconds) featuring your product in u…See More
1 UGC Tutorial
$150
Step-by-step video (30–60 seconds) showing how to use your product, f…See More
1 UGC Testimonial/Review
$150
Natural talking-head style video (30–60 seconds) sharing my honest ex…See More
1 UGC Video Ad
$200
Custom video ad (15–45 seconds) scripted, filmed, and edited with a s…See More
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Analytics
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1.5M
Followers
250k
Average Views
5.0%
Engagement
Audience Location
Audience Age
Audience Gender
Portfolio
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5 Reviews ·
4.9
Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 930,000 across the globe.
Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 930,000 across the globe.
FAQ
What brands have you worked with?
Royo, OSEA, Ovry Buddle Skincare, Kanu Beauty, JuiceDudez, Coconut Lagoon, LittleCanadian, Coco Village,
Who is your audience?
Demographics: ~81% women; primarily 25–44 (with a strong 25–34 core).
Location: Majority Canada + U.S. (Ottawa/Toronto/Montreal clusters), with meaningful pockets in the UK and South Asian diaspora.
Stage of life: First-time moms, parents of babies/toddlers, young couples, and millennial women building cozy, practical homes.
Interests: Quick family recipes, Pakistani/Canadian food culture, baby & toddler essentials, honest thoughts, couple humour and contnent, family-friendly travel/weekend getaways.
Mindset: Time-strapped but discerning; values authentic recommendations, budget-conscious finds that still feel elevated, and products that simplify daily life.
Behavior: Highly engaged community (strong saves/shares, replies to Stories, link clicks). They respond well to trends and humorous content, how-to content, honest reviews, discount codes, and shoppable lists (Benable/Amazon).
Formats they love: Reels (day-in-the-life cooking, realistic routines, parent getaways), Stories with polls/Q&A, and simple tutorials or product demos.
What brands gain: Trusted, action-oriented reach with millennial couples and parents who are the household purchase decision-makers, from kitchen/cookware and grocery to baby, beauty, home, and travel.
$100
Up to 3 frames of engaging story content including swipe up links, tags, and natural product integration.
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Negotiate a Package
$100
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