Korean Culture Creator Covering K-Pop, K-Drama, and Lifestyle
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Eloïse Vernier Korean Culture Creator Covering K-Pop, K-Drama, and Lifestyle
Eloïse Vernier | Brussels, BRU, Belgium
0.0k Followers
0.0k Followers
@liqhtnews is a digital content creator and influencer named Eloïse who focuses primarily on K-pop, K-dramas, lifestyle, and travel content. She maintains a dedicated following across multiple major social platforms:
Instagram: Her main hub, @liqhtnews on Instagram, has around 48,000 followers. She posts aesthetic content, concert updates, interactive pop-culture questions, and lifestyle photos from her time traveling or living in locations like Brussels, Singapore, London, and Turin.
TikTok: On her TikTok account, @liqhtnews has built over 20,000 followers and millions of likes. Her short-form videos heavily feature K-pop fan edits, particularly for groups like ENHYPEN and NewJeans, as well as relatable commentary on Korean dramas.
Brand Collaborations: Because of her aesthetic focus on Asian pop culture and style, she partners with fashion and lifestyle brands like YesStyle, Anua, Lewkin, and Fashion Chingu.
Packages
All
Instagram
TikTok
UGC
1 Instagram Story
$50
1 Instagram Photo Feed Post
$120
1 Instagram Reel (30 Seconds)
$200
1 TikTok Story
$50
1 TikTok Video (30 Seconds)
$150
1 UGC Unboxing (30 Seconds)
$150
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Analytics
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Instagram
TikTok
YouTube
1.5M
Followers
250k
Average Views
5.0%
Engagement
Audience Location
Audience Age
Audience Gender
Portfolio
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5 Reviews · 
4.9
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December 2023
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Brand
December 2023
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FAQ
Who is your audience?
My audience is primarily young women, split across Instagram (@liqhtnews, 47.9k followers) and TikTok (19.9k followers, 2.5M total likes). On Instagram, my audience is 85% women and 15% men, mostly aged 18–24 (52%) and 25–34 (27%), with strong representation in India, the USA, France, Morocco, and the UK. On TikTok, the audience skews even more female (88% women) and younger (64% aged 18–24, 28% aged 25–34), with top countries including Singapore, France, the USA, Nigeria, and Pakistan. My content regularly reaches beyond my core following. I’ve had Instagram videos surpass 1M views (42 videos to date, with a peak of 7.8M views and 712k likes on a single post) and TikTok videos reaching up to 1.8M views and 295.4k likes. My community engages closely with beauty, fashion, lifestyle, and K-pop/pop culture content.
What brands have you worked with?
I’ve partnered with a range of brands across several categories through collaborations and event invitations, creating videos, posts, and stories to showcase their products and experiences. In skincare, I’ve worked with YesStyle (A’pieu, Anua, Unleashia). In fashion, I’ve collaborated with Aelfric Eden, Fashion Chingu, Lewkin, Vasnico, and Lovetern Store. In products, I’ve partnered with HuGiftss (personalized phone cases), Yintiny (CD players), and Album Buddy (K-pop albums). I’ve also collaborated on experiences, including And So Forth SG (themed dining), Scentopia (perfume making), Hove Salon (hair salon), and ME Café & Games (arcade playground).
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