Primarily women between the ages of 40-55 who feel younger than their age. They're the "cool girls" who have grown to be middle-aged women... and they know they're cooler than ever. They pop-culture literate, they have great taste, and they're interested in retaining and celebrating their beauty. They're interested in learning about quality products and services, but they're savvy enough to know when they're being marketed to inauthentically. They spend money on travel, wine, high-quality yet affordable fashion. They live in urban centers and are college-educated, culturally literate, and politically aware. They identify as feminists and they're proud of their strength, independence, and ability to build community. They are either single and childless, or they relish their degree of autonomy. They are empathetic and value their relationships, and they have a wicked sense of humor. They are smart, lovely, and kind... and they yearn to connect with more women like them.

In my career as photographer and producer, I've worked with Target, Best Buy, United Way, and more. For social media, I've worked with local small business and nonprofits.