My audience is made up of passionate sneakerheads, streetwear enthusiasts, and serious fitness athletes who live at the intersection of sport and culture. They are trend-aware consumers aged 18–35 who care deeply about what they wear, how they train, and how they show up in the world. They follow drops, respect authenticity, and can spot a genuine product review from a mile away — which is exactly why my content resonates with them. In the sneaker and streetwear space my audience values cultural credibility over hype. They want to know if a shoe is actually worth the money, how it fits into a real wardrobe, and whether the colorway lives up to the marketing. They trust creators who know the industry from the inside — not just from the outside looking in. In the fitness space my audience skews toward hybrid athletes — people who run, lift, and train across multiple disciplines. They invest in quality gear, follow performance-driven content, and make purchasing decisions based on real-world testing rather than polished brand campaigns. This is an audience that buys. They are engaged, informed, and loyal to brands that earn their trust through authenticity.

I bring 4+ years of hands-on experience working inside three of the most iconic sports brands on the planet — Nike, Reebok, and Adidas — plus brand marketing experience at TaylorMade Golf, one of the most recognizable names in the golf industry. At Reebok I managed product strategy across Training, Tennis, and Outdoor footwear categories — overseeing a portfolio of 2.6M+ units annually, writing seasonal product briefs, conducting consumer research, and collaborating with global marketing and sports marketing teams on product storytelling, athlete seeding, and wholesale presentations. At Nike I worked within the Global Brand Marketing team supporting product organization for visual merchandising and photoshoots — giving me direct insight into how the world's biggest sports brand presents product to the world. At TaylorMade Golf I led end-to-end commercialization strategy for global product launches across golf ball and accessories categories — managing seasonal launch calendars, developing integrated go-to-market plans across digital, retail, PR, and social channels, and analyzing post-launch performance to optimize future campaigns. Now at Adidas I continue to bring that same product and marketing expertise to one of the most storied brands in sports history. What this means for your brand: I don't just understand your product — I understand how it was built, why it was positioned the way it was, and what your consumer actually needs to hear to make a purchase decision. That insider knowledge is what separates my content from every other creator in this space.