Budgeting Tips and Parenthood Insights for Savvy Moms
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Lucy Johnstone Budgeting Tips and Parenthood Insights for Savvy Moms
Lucy Johnstone | Rochester, KEN, United Kingdom
0.0k Followers
Hi, I'm Lucy, a UK-based content creator and a proud mum of two, dedicated to sharing relatable and authentic insights into family life, budgeting, and products that enhance daily living. My content revolves around heartfelt storytelling, featuring family adventures, practical money-saving tips, and honest lifestyle moments that resonate with my audience. I connect primarily with women in their 30s and 40s who seek trustworthy recommendations and practical advice for their family journeys. My unique blend of user-generated content and influencer-style posts ensures a genuine feel, fostering connections that go beyond traditional advertising.
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1 UGC Product Photo
$50
1 UGC Tutorial (60 Seconds)
$100
2 UGC Photo Ads
$100
1 UGC Testimonial/Review (45 Seconds)
$100
1 UGC Blog (60 Seconds)
$100
1 UGC Unboxing (45 Seconds)
$100
2 UGC Product Videos (60 Seconds)
$175
2 UGC Video Ads (60 Seconds)
$175
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews · 
4.9
4.9
Brand
December 2023
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Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 1.2m across the globe.
FAQ
Who is your audience?
My audience is women in their 30s & 40s who are juggling work, family, and their own needs. They value honesty & ease, and are drawn to creators who make life easier. They want to simplify where they can, be smarter with their money, and bring more joy and breathing space into their everyday lives. They care deeply about giving their families a good life and are also learning to prioritise themselves too, knowing that it benefits their whole family when they are happy.
What brands have you worked with?
Marks & Spencer, HelloFresh, Heck, MyProtein, and Sainsbury’s.
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