For nearly ten years I was the founder & face of StrongHer, London's first women-only strength and wellness studio, which my best friend and I built to 3,000+ members with almost no ad spend. People trusted what they saw online, so when they walked in it already felt familiar. That's what I make for brands now: content that feels like a friend's recommendation. My partner Sam, a creative director, shapes the idea, shoots and edits, and I'm on camera. We make POV, honest review and how-to content for wellness stays, retreats, studios, healthy food, music and apps. I've created content for Gymshark and Under Armour, plus I'm a yoga teacher, ex professional dancer and DJ. My promise: if something isn't right, I tell you privately and we reshoot once it's fixed. Never a public slating. Right now: Thailand, then Bali, Australia and New Zealand.