UGC creator and paid social strategist based in Kildare, Ireland, with 7+ years of experience running campaigns across Meta, TikTok, Instagram, Google and Snapchat. I create authentic, scroll-stopping content across beauty, skincare, home, lifestyle and baby & family — built with a performance mindset, not just aesthetics. Every piece of content I produce is made with the end goal in mind: content that converts, not just content that looks good. As someone who has spent years on the brand and strategy side of paid social, I understand exactly what makes a piece of UGC work as an ad — the hook, the pacing, the call to action. That’s the difference I bring to every collaboration. Based in Ireland, available for remote UGC collaborations worldwide.