Beauty, Hair & Wellness UGC Strategist
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Mariela Sierra Beauty, Hair & Wellness UGC Strategist
Mariela Sierra | Miami, FL, United States
I create UGC that turns everyday consumer problems into compelling reasons to buy. Through scroll-stopping hooks, authentic storytelling, and product demonstrations, I help beauty, skincare, haircare, wellness, and lifestyle brands connect with their audience and build trust.
I bring a unique perspective to mature and Latina audiences, creating content in Spanish and offering English-language options.
Packages
1 UGC Product Video
$150
One professionally edited 30-second UGC product video featuring an au…See More
1 UGC Product Video
$150
1 professionally edited UGC video (up to 30 seconds).
Includes:
• Cr…See More
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews ·
4.9
Brand
December 2023
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Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
FAQ
Who is your audience?
Women aged 40 to 50+ focused on beauty, hair health, and elevated self-care routines. They look for honest product reviews, practical wellness solutions, and authentic content centered around personal reinvention at this stage of life.
What brands have you worked with?
• EllaNu
• artnaturals
• True Of Blue
• Ugly Sleep Club
• Betterbrand
• Feetz & Co.
• Micro Ingredients
• PawkieTalkie
• BestLife4Pets
• The Cafe Pass
• Veterans Advantage
•Vital Source Nutrition
$150
One professionally edited 30-second UGC product video featuring an authentic product demonstration, review, or lifestyle integration. Includes a strong hook, engaging storytelling, captions, and one round of revisions. Additional footage and revisions are available upon request at an additional cost.
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$150
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