Story-Driven UGC: Motherhood and Lifestyle
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Madison Capps Story-Driven UGC: Motherhood and Lifestyle
Madison Capps | Shelby, NC, United States
Hi, I’m Madison! I’m a story-driven motherhood and lifestyle UGC creator specializing in authentic content that feels more like FaceTime with a friend than a traditional ad. As a mom of three, I create relatable, real-life content, including family routines, motherhood, wellness, beauty, home, lifestyle, parenting, and everyday moments. I produce short-form videos, lifestyle photography, product demos, testimonials, GRWMs, storytelling content, and ad-ready assets designed for both organic and paid social campaigns. My content is warm, natural, and conversion-focused, helping brands connect with parents and families in a genuine way.
Packages
All
TikTok
UGC
1 TikTok Video
$200
Story-driven and day-in-the-life lifestyle/motherhood content that fe…See More
5 UGC Product Photos
$300
Lifestyle UGC photography created to feel natural, relatable, and aut…See More
1 UGC Product Video
$375
Authentic UGC created to help brands connect with their audience in a…See More
3 UGC Product Videos
$995
Authentic UGC created to help brands connect with their audience in a…See More
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Analytics
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1.5M
Followers
250k
Average Views
5.0%
Engagement
Audience Location
Audience Age
Audience Gender
Portfolio
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5 Reviews ·
4.9
Brand
December 2023
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Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 910,000 across the globe.
FAQ
Who is your audience?
My audience is primarily women ages 25-40, especially moms navigating pregnancy, babies, toddlers, and family life. They follow me for relatable motherhood content, realistic routines, family travel, wellness, home life, and trusted product recommendations. As a homeschooling mom of three, I share practical solutions that help simplify everyday life, and my audience values authentic, experience-based recommendations over traditional advertising.
What brands have you worked with?
I've created content for brands including Huggies, iRobot, Lilac St., MUD/WTR, Jergens, nuuly, Just Ingredients, Olipop, Earthley, Veracity, byMae, and other family, lifestyle, wellness, beauty, and consumer brands.
$200
Story-driven and day-in-the-life lifestyle/motherhood content that feels natural and authentic rather than scripted. Includes concept development, filming, editing, and one round of minor revisions. Ideal for brands seeking relatable storytelling, everyday lifestyle integration, and organic social content that feels genuine and real-life.
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$200
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